We are proud to announce that GM Nameplate was recognized with a Silver Golden Image Award at by the Specialty Graphic Imaging Association (SGIA). The award was announced at SGIA’s annual exposition in Atlanta. GMN submitted an entry in the membrane switch category with their CSI Machinery Health Analyzer. To learn more, visit the press release.
Last week we reported the results from our bi-annual customer satisfaction survey. The majority of the survey covered areas related to satisfaction of working with GMN. In addition to assessing customer satisfaction, the survey also asks questions related to customer service trends. The goal of these questions is to confirm or establish new trends within the industry.
The industry trends section of the survey asked participants to indicate to which degree they agree with various trends GMN has noticed within the industry. Based on customer feedback we confirmed the following trends:
- Increasing integration of touch technology into product user interfaces (glass interface)
- Growing dependence on suppliers for engineering and design support as experts within our specialized field
- Suppliers who can offer multiple products are valued
Respondents also identified a number of changes impacting business and suggestions for what GMN can do to help them adapt. Customers suggested end customer cost down initiatives, off-shoring manufacturing and a growing dependence on contract manufacturers – all areas GMN has already been working to improve.
As we look to the future of manufacturing, we are excited to see that we are on track with industry changes and trends. We will continue to assess industry trends and changes in future customer surveys, and look forward to continuing efforts to better serve our customers.
As part of GMN’s commitment to excellence and its customers, every 6 months GMN conducts a customer survey to asses our customers’ satisfaction. The survey also fulfills part of GMN’s quality system requirements. GMN’s bi-annual customer survey is made up of a series of ranking and short answer questions related to various aspects of the customer experience, product quality, value, and more.
Every bi-annual customer survey we are pleased to report that the majority of our customers are pleased with their overall experience and would recommend working with us. Over the last 15 surveys, more than 92% of customers reported that they would recommend working with GMN.
Compared to the last survey, this survey saw improvements in a number of areas. More than 90% of respondents rated their experience with GMN as good or excelling in the following areas:
- Overall experience of manufacturing and industry expertise
- Sales people responsiveness, expertise, communication, and overall experience
- Experience working with GMN new product managers and account managers
While the majority of our customers report satisfaction with GMN, areas in need of improvement were also pointed out. We are continually making efforts to improve all aspects of our business. Recently many employees have been involved in customer service training, lean manufacturing workshops, and other continuous improvement efforts. We are excited to see how these efforts will improve our customers’ experience with us.
We look forward to continuing our efforts to improve all aspects of our service and manufacturing.
As a printed electronics manufacturer, GM Nameplate manufactures membrane switches and other electronic components for various industries including medical. GM Nameplate has been working with specialty pharmaceutical company AcelRx since 2009, printing a membrane switch and overlay for their Zalviso device. The device is used for post-operative pain management.
The overlay features a selectively textured front surface and tactile buttons to make it more use friendly. It also features a window for the device’s display screen. This window added a challenge to the part, as it required rigidity and durability without increasing the size of the membrane switch or thickness of the overlay material. GMN created a unique solution for AcelRx by combining the dome spacer with a window stiffener layer and optically bonding this component to back of the overlay.
In the electronics industry where components are constantly getting smaller, it is imperative to have adequate technical printing resources to yield robust and reliable circuits to avoid any malfunction when in use – and when the component is used on a medical device the stakes are higher. Stringent printing and inspection procedures are in place to ensure that every element of the membrane and overlay meets customer specifications.
This membrane switch is a great example of GMN’s expert electronic printing capabilities in highly regulated industries, and the type of products we will be showcasing at MD&M West in a few weeks. The final parts meet all the technical customer’s requirements while provide the necessary durability and wear resistance needed.
To learn more about GMN’s recent electronics projects visit some of our other blogs.
One of the growing capabilities at GM Nameplate is front panel integration. We currently provide the front panel integration for many customers across nearly every industry. Recently, we provided ultrasound device manufacturer, Fujifilm SonoSite with front panel integration for their X-Porte ultrasound kiosk device.
For the X-Porte device, we provided the decorative cover glass and bonded the cover glass to the display. The manufacturing process involved printing specialty ink and Sonosite’s reflective chrome logo. Once decorated, the cover glass was integrated to the display using our liquid optically clear adhesive (LOCA) bonding process.
Before going into production, significant time was spent developing the inks and process to ensure that the liquid adhesive to cure. Once everything was set, the production team faced various challenges in assuring the best quality display. Due to the design, there were extremely tight tolerances in both the printing and bonding process
The end result? A beautifully bonded front panel display assembly, with added durability and sunlight readability benefits!
GM Nameplate has been providing components to Microsoft for their Xbox systems since the original device, and including the latest Xbox One. Our China facility manufactures various parts on the Xbox One including a capacitive touch membrane circuit, badging, labels and more.
The flexible circuit is one of the most interesting parts that we manufactured for the device. The circuit utilizes capacitive touch technology for the power on/off and optical disc drive (ODD) eject switch. Utilizing this technology increases durability, as there are no mechanical components and meets all the functional needs of the switch. Our engineering team worked closely with the Xbox team to create a cost effective design meeting all the performance criteria.
In addition to the flexible circuit we also manufactured two 2D electroform logos (in addition to labels and other components) for the Xbox One console and Kinect device. To meet the desired aesthetic GMN developed a unique process to tint the 2D electroform to achieve Xbox One’s unique dark chrome color. This process can be used to create a variety of shades and colors for 2D electroform parts. The GMN produced logos can be found on the top of the console and on the Kinect device.
Our work with Microsoft on components for the Xbox One is a great example of how our diverse capabilities can serve multiple needs of a customer – in turn reducing supply chain costs and simplifying logistics. The GMN capabilities featured on the Xbox One can be found on various other products across nearly every industry.